Hotel Association hires PR firm

Troncossi Public Relations has been hired to handle the marketing and promotion of the Bermuda Hotel Association.

John Harvey, CEO of the Bermuda Hotel Association, said: “We asked Troncossi to assist us because of their extensive knowledge and achievement in the public relations field over the last 10 years.

“The BHA feels the time is right to enhance our communications activity on the island, particularly in the current challenging economic environment. We’re very pleased to be working with their team of professionals.”

Elizabeth Tee, managing director of Troncossi, added: “We are delighted to partner with the BHA and we look forward to helping them convey their messages about their ongoing programmes.

“I commend the BHA for adding a public relations strategy as they seek to grow their market share.”

Working in conjunction with the BHA, Troncossi will update the public on the ongoing activities taking place within Bermuda’s hotel industry.

The PR firm will provide the BHA with strategic communications advice and media relations support to ensure the community has greater awareness of the events being held and work being carried out by the BHA and its members.