January 30, 2013 at 5:54 p.m.
Cup Match will be free on TV
It will also be shown live both days over the Internet
Fresh will also screen a two-hour special live from the Somerset and St. George's cricket clubs on selection night as team officials meet to discuss their squads.
Last year's event at Somerset Cricket Club, was the first time Cup Match was broadcast live for free both days.
Nicole Conrad, of Fresh Creations, said the company aimed to take Cup Match coverage into a new era with a slick professional production, featuring fan interviews, player bios and live broadcast of every ball.
Fresh's coverage will be broadcast on cable channel 3 and streamed live on the Internet
The Bank of Bermuda is helping fund the coverage as part of its sponsorship package for the event on July 30, 31 at St. George's Cricket Club.
"We'll have pre-game and post game commentary, player profiles and interviews. It's a six-camera shoot so it will be a very professional production."
Ms Conrad added: "We are honoured to have partnered with the St. George's Cricket Club to provide free live coverage of this year's Cup Match on Fresh TV Cable 3.
"In addition, we would also like to thank our title sponsor for the broadcast of Cup Match, the Bank of Bermuda, for their lead sponsorship in bringing this live coverage to the people of Bermuda."
Three year deal
The Bank of Bermuda also confirmed a three-year sponsorship package with St. George's cricket club at yesterday's press conference.
CEO Phil Butterfield said the bank was honoured to be involved with the event once again.
Of the partnership with Fresh, he said: "The Bank of Bermuda feels it is important that all members of the community are given the opportunity to watch the event without having to pay."
He added that the Internet coverage would allow Bermudians abroad and die-hard cricket fans all over the world to watch as well.
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