'Bermuda, so much more' launched in Germany

TUESDAY, SEPT 11: During a visit yesterday in Hamburg, Germany, Minister of Business Development and Tourism Wayne Furbert and members of the Bermuda Tourism Board made the case for Bermuda as an attractive tourist destination.

In front of an audience of journalists and guests in the Anglo-German Club, Minister Furbert outlined the distinguishing highlights of Bermuda: the mild and pleasant year-round climate; a density of golf courses like no other worldwide; unique underwater diving venues amongst historical shipwrecks - all in the charming ambience of the one-time British colony.

“We believe that many prospective vacationers from Germany do not yet realise the potential in Bermuda,” said Minister Furbert. “That’s why we would like to attract more attention to Bermuda, with our new marketing campaign ‘Bermuda, so much more’ and under the motto ‘serendipity’ – as in ‘discovery’ or ‘happy coincidence’ – and generate enthusiasm amongst visitors from Germany.”

The Minister said that Bermuda currently welcomes approximately one thousand guests annually from Germany.

“We would like to significantly increase this figure in the future,” he said.