MediaHouse and Island Property News form partnership

Island Property News will add colour and more pages in a new deal with MediaHouse.

Beginning with the May 2014 edition, Bermuda Sun, a MediaHouse subsidiary, will take over content management, sales and marketing of Island Property News in print and online at islandpropertynews.com. 

Island Press, also a MediaHouse subsidiary, will continue printing and distributing the publication, but now will produce it in full-colour and take it to more locations.

The publication will remain free to readers.

Glenn Jones, general manager of MediaHouse, said: “We’re overjoyed to bring this publication under the MediaHouse roof. Firstly, working with the owners has been a treat and secondly because we think the timing is perfect.

“Real estate is back and that makes it the right time to return the country’s leading real estate publication to its former glory.  We’re the right media company to make that happen.”

Island Property News has been in existence since 1986.  Its current owners are Diana Heslop and Tricia Lines Hill.  They retain ownership of the publication, but have joined forces with MediaHouse in a new partnership agreement.

Ms Hill said: “We recognize MediaHouse and its subsidiaries’ expertise to enhance and package this unique real estate publication and are excited for what they will bring to the brand.”

“We are thrilled about this partnership to take Island Property News to a new exciting level,” Ms Heslop said. “The realtors will now have an unlimited marketing reach through print and digital media combined.”

Lisa Beauchamp, Bermuda Sun general manager, will haveoversight of Island Property News.  She has formulated a plan that includes more news content in the publication, more colour images, more pages, wider distribution and the introduction of augmented reality.

Mrs Beauchamp said: “We have already spoken to real estate industry advertisers and every single one of them has given us positive feedback about where we want to take the publication.

“Soon readers can use our augmented reality technology to see virtual tours of local properties or listen to tips from real estate agents right on their mobile devices.  We see a very bright future for Island Property News; we can’t wait to get it out there for the public.”