Make your social media voice heard

The Bermuda Chamber of Commerce and Bermuda Sun are partners for a first-of-its-kind summit to give local businesses the knowledge they need for growing revenue through social media.

The two-day summit, “Making Social Media Work for Your Business”, will take place Thursday, October 17^th and Friday, October 18^th.  It will include presentations from international experts including Jackie Guzman of Tilson Public Relations in Florida.  Ms Guzman counts Dunkin Donuts among her clients.  Meantime, Joseph Romanelli of Romanelli Communications will offer his social media knowledge – not least of which is his years of experience managing social media strategies for the Boston Marathon, including in 2013 when the actions of terrorists changed everything.

Meantime, the social media experts at CellOne will provide specifically tailored information.  Plus an assembled list of local experts will offer insights on tools, concepts and strategies for getting noticed and winning revenue on social media.  The following is a list of local businesspeople scheduled to sit on panels or present to the conference:

• Karolina De Costa; Rowe Spurling Paint
• Jeremy Deacon; Deep Blue Communications
• Sophie Dier, Elbow Beach, Bermuda
• Nikki Fagan; AAC Saatchi & Saatchi
• Emma Horton; A.S. Cooper & Sons
• Debra Narraway; Bermuda Cancer & Health
• Karriem Sharrieff; Bermemes
• Clifton Webb; Go Social

The summit will take place primarily at the Chamber of Commerce headquarters on Front Street, but will involve other locations as well including a cocktail reception on Thursday evening.Local business decision makers and marketers must understand how to reach and engage consumers on social media if they want to earn new customers and better monetize the ones they have.  This is their chance to get the knowledge needed for success on social media.

MAKING SOCIAL MEDIA WORK FOR YOUR BUSINESS

A TWO-DAY SOCIAL MEDIA SUMMIT

Agenda

THURSDAY, OCTOBER 17

2:00pm          SoMe Case Studies: What Works? And What Doesn’t?

Learn lessons from people winning at the social media game in the Bermuda market. Plus Q & A. 1 ¾  hours.

                        Panelists

• Karolina De Costa; Rowe Spurling Paint
• Emma Horton; A.S. Cooper & Sons
• Karriem Sharrieff; Bermemes
• Clifton Webb; Go Social

Moderator: Glenn Jones; MediaHouse

Venue: Chamber of Commerce

4:00pm          Social Media Contests

How to make social media contests work for your business. Hosted by Bermuda Sun. 45 minutes

Venue: Chamber of Commerce

5:00pm          Cocktail & Networking Reception

Meet the presenters, panelists and attendees. Cash bar at Happy Hour prices.

                        Venue: Muse

FRIDAY, OCTOBER 18

Venue: All Friday morning sessions at HSBC Habourview

8:30am           Official Opening

9:00am           Keynote: Followers into Dollars

Lessons on turning your social media audience into revenue.  Should I do it myself, employ staff to do it, hire a vendor? What tools are most useful?  What will it cost me? Plus Q & A. 2 ¼ hours

Presenter: Jackie Guzman; Tilson Public Relations

11:30am        Workshop: Sharpen Your Social Media Skills

                        Hosted by CellOne. 45 minutes

BREAK

Venue: All Friday afternoon sessions at Chamber of Commerce

1:15pm          Travel & Leisure on Social Media

Promoting tourism products and services using social media and getting your customers to organically share their experiences with their followers. Plus Q & A. 1 ½ hours.

                        Presenters

• Joseph Romanelli; Romanelli Communications
• Sophie Dier; Elbow Beach, Bermuda

3:00pm          SoMe Reputation Management

How do I manage my presence and grow my followers, while staying loyal to my brand?  What do my followers want to know about me and my business? Plus Q & A. 1 ½ hours

Panelists

• Jeremy Deacon; Deep Blue Communications
• Nikki Fagan; AAC Saatchi & Saatchi
• Debra Narraway; Bermuda Cancer & Health
• Schereene Outerbridge; CellOne

Moderator: Coral Wells; Chamber of Commerce, B-Tech Division

4:45pm          Social Media Engagement for Live Events

Turner Sports and PGA.com present tips for engaging a live audience and will explain how a company cam measure the effectiveness of social media efforts. The presenters of this session will join the summit via video teleconference. Plus Q & A. 45 minutes.

                        Presenters

• Morgan Dewan; Turner Sports
• John Kim; PGA.com

                        Moderator: Mikaela Ian Pearman; Bermuda Sun

Turn Your Social Media Followers into Dollars

@BDASun | #SOMEBDA