TBi wants you to be contract free

TBi announced lower residential Internet rates on Tuesday to basically match Digicel’s new prices.

But what may be the most attractive to customers is a local 24/7 help desk and never having to sign a contract with the company shackling you in for a specific time frame.

TBi and Digicel are the first to announce lower prices for consumers since telecom reform in April which removed the multi-licensing class system so every firm can compete against each other.

Two weeks ago Digicel fired the first salvo by slashing prices dramatically. TBi’s new rate is five cents cheaper than Digicel’s.

The company said all existing residential customers will be billed at the new rate and do not have to apply to get the lower price. 

The new rates go into effect on July 1 with the 4Mb service now costing $39.95 and the high end 25Mb service priced at $149.95.

Gregory Swan, TBi president and COO, said in a press release: “With the launch of our residential Internet offering, one of the distinct benefits is that no contract is required for the service. Additionally, if there is a price adjustment, the new rates will apply to all of our existing residential Internet customers automatically.”

Mr Swan told the Bermuda Sun last week: “Bermudians, generally, are very technically savvy. The line of demarcation between services is diminishing.

“We believe the subscriber needs a choice and that every carrier should stand upon the credibility of their own networks and customer service. We’re saying ‘no contract’. If you like us, you stay; if you don’t like us, you leave.

“What that does is it puts pressure on us to ensure that we’re giving customers the best value for money and the appropriate customer service to retain them as a customer.”

TBi is proud of their help desk that is open 24/7 to help live up to that goal.

Mr Swan said: Customers love the idea of no contracts and automatic rate adjustments” They also like having a 24/7 help desk that is right here in Bermuda. Furthermore, they have been pleasantly surprised to actually get the speeds they sign up for.”