Bermuda fashion label seeks world appeal

Patrice Morgan is an innovator.

Many Bermudians are familiar with her through SHOWOFF Magizne.

The entrepreneur is looking to switch the fashion game around with her luxury accessory lable Bermuda Born.

Ms Morgan is determined to drum up enough cash to take her accessory lable worldwide. 

She said Bermuda Born is a start-up luxury accessory and gifts brand that provides premium products that not only feel good to the touch, but are manufactured by only the world’s finest craftsmen with time honoured traditions. 

Ms Morgan said: she is “quite concerned” about “fast fashion” which “is the result of consumers demanding trend-driven, cheaply made products.

“However, this has created a disposable culture, which is resulting in environmental issues globally in the form of not only clothing landfills, but the human factor.

“My vision is to switch the fashion game around by changing the way consumers view quantity over quality. I want consumers to realise that fashion can be something special that’s worth investing in, whilst still remaining affordable.

“My aim is to create products that are not only nostalgic, but which will also survive from generation to generation and stand the test of time.”

The biggest hurdle she faces is raising enough funds to market Bermuda Born in major cities around the world. After months of research, she’s decided to jump onto the savvy crowd-funding wave. 

Crowd-funding is an alternative way to raise funds and awareness for creative ventures from a community of people rather than from a lending institution or private investors. 

The public’s involvement with a start up company means that they can pre-order a designer’s first prototype before it officially hits the retail marketplace and usually at a price that is lower than what it would cost once the company is in full operation. 

Crowd-funding acts as a marketing campaign and is usually deadline driven, giving consumers a time frame to be part of this one-off opportunity.

Ms Morgan said the Bermuda Born crowd-funding campaign will last 35 days and is being hosted by Indiegogo.com. 

As of Tuesday afternoon, she is five days into the campaign and has raised $455 towards her $20,000 goal.

On Indiegogo.com you can invest in various branded Bermuda Born products with prices ranging from $5 to $1,000. Some include Bermuda Born’s first leather canvas tote, a wallet, an I-Pen, a custom-made silver and Bermuda cedar bangle, a signature body oil pack, a private dinner party with Bermuda Born’s designer and a 3-night stay in Bermuda along with a tour and welcome.