July 10, 2013 at 2:40 p.m.
BermudaCupMatch.com has re-launched its online hub for the annual Cup Match holiday, this time with its first redesign since the initial website launch back in 2010.
The new site has a better events calendar, more video opportunities and an improved Cup Match statistics platform for cricket aficionados.
“In the online world you have to keep things fresh, vibrant and current,” said the website’s creator Glenn Jones who is also acting general manager of MediaHouse.
“Our clients were pleased with our old site, but we’re hoping they like the new one even more. We see it as a step forward.”
BermudaCupMatch.com is scheduled to simulcast the 2013 Cup Match cricket classic live from Wellington Oval on August 1 and 2, presented by title sponsor HSBC.
Between now and then the website, an adjunct of bermuda.com, is a hub of Cup Match-related events, news, history and video. Dominating the content thus far has been photos from the City Fashion Festival last week and articles on Cup Match weekend concerts. Later this week, the website will turn its attention to Cup Match-related retail with its partner Gorham’s.
The Gorham’s promotion will be similar to another bermuda.com offshoot called 12 Days of Christmas. Gorham’s will offer 15 days of unique deals through bermudaCupMatch.com between July 11 and July 27. We’re expecting some pretty spectacular deals,” Mr. Jones said.
“Gorham’s was part of the bermuda.com 12 Days of Christmas promotion last December and it was incredibly successful for them and their customers.
“We’ll try to recreate that same retail magic now in the middle of summer via bermudaCupMatch.com.”
Deal-seeking shoppers must go to bermudaCupMatch.com each day to cash in on the deals.
Meantime, bermudaCupMatch.com is planning to provide live online coverage of the Cup Match team selections the weekend before Cup Match as well as special coverage of the annual non-Mariners Race on August 4.
MediaHouse owns bermudaCupMatch.com and is the parent company of bermuda.com, Island Press and Bermuda Sun.
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