Kraus takes on communications role at Bacardi

THURSDAY, JANUARY 10: Eric A. Kraus has been appointed as senior vice president, chief communications and corporate affairs officer at Bacardi.

He will be responsible for the company’s corporate communications, external affairs, and corporate responsibility functions globally.

In this role, Mr. Kraus will lead all facets of Bacardi internal and external corporate communications, governmental and public affairs, and corporate responsibility programs in sustainability, social responsibility and philanthropy.

He also will serve as a member of the Bacardi Leadership Team and report to Bacardi president and CEO Ed Shirley.

He will join the Company by January 28, pending approval by the Bermuda Department of Immigration.

Mr Shirley said: “We’re thrilled to add Eric to Bacardi. With his extensive career encompassing all facets of corporate, brand, and public affairs communications, he will further drive our commitment to corporate responsibility, company reputation, and strengthen relationships with key stakeholders globally.

“He is a seasoned leader who believes in the power of integrated communications and collaboration among teams.”

Mr. Kraus said in a press release: “I’m excited to join Bacardi —a company with such an incredible heritage with so many respected and enviable brands.

“I look forward to leading the team and leveraging the award-winning campaigns that continue to tell the unique story of Bacardi, while furthering our leadership position in responsible marketing and sustainable business practices to build upon our industry, regulator and NGO relationships.”