August 7, 2013 at 2:48 p.m.
Social media branding / Pepsi Bermuda

Crazy in love for Beyonce

Crazy in love for Beyonce
Crazy in love for Beyonce

By Don [email protected] | Comments: 0 | Leave a comment

Fresh off hitting a big six at Cup Match by sponsoring Somerset’s cricket team, Pepsi Bermuda has launched another winner.

Dunkley’s Dairy, the distributor of Pepsi products on island, is offering a VIP Beyonce concert experience for December.

The company is pushing a contest through its Facebook page. People who purchase a two litre bottle of Pepsi, can enter to win tickets for two to see one of the world’s biggest pop stars in concert in New York in December.

Libby Cook-Toppan, beverage marketing manager for the Pepsico brand for Dunkley’s, told the Bermuda Sun this is the biggest promotion the company has done in the three years she has been there.

She said: “We are so excited to be able to offer this amazing opportunity to one lucky winner and a friend. The prize includes three night/four day stay at a luxury hotel in New York, air fare and, of course, tickets to see Mrs Carter’s World tour in December (December 19 or 22) at the Barclays Centre, Brooklyn, NY. An itinerary of exciting events will be included but does not include a meet and greet with Beyoncé.”

She said people can drop entries off at Dunkley’s in Devonshire or at participating stores by writing their contact information on the back of the two litre bottle label. 

“People can enter as many times as they want. Last year we did it to win a Vespa and it was incredibly successful. We’ve done that for this and it’s simple and easy for people to participate.

“We’re beyond thrilled to offer this. It’s not just two tickets, it’s an entire VIP package. This is so cool.”

The contest started on Monday and runs through September 30. Pepsi Bermuda’s Facebook page is expected to get a boost due to this promotion.


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