Workshop on how you might get tourism project funds

Welcome to the weekly Q&A to keep you up-to-date on developments at the new Bermuda Tourism Authority (BTA). 

How can I get funding for my Bermuda experience?

The Bermuda Tourism Authority (BTA) will be investing in experiences that enhance the overall tourism product and/or raise awareness of Bermuda. A Bermuda tourism experience is defined as a journey that visitors embark on that connects part of them to Bermuda, creates memories they will take away with them and that will encourage them to return. 

There are four categories in which funding may be provided:

• Experiences only – on-island attractions or activities

• Events – those that bring visitors to the Island or increase awareness

• Media Programmes – those that connect Bermuda internationally to our prime markets through media exposure

• Tourism Industry Services – provided by hotels and restaurants, travel agencies and tour operator services, tourist guide and other related services

Investment from the BTA is more likely if the proposed experience includes any of the following elements:

• Unique experiences that connect visitors with the beauty of life that Bermuda has to offer

• Attracts visitors to the Island travelling specifically for the experience

• The experience or event includes a celebrity, sporting personality or prizewinning artist who in their own right are likely to attract media attention

• The experience or event will likely cause an increase in the visitors’ length of stay and/or daily spend

• Has multiple sources of funding

• Has a provision of matching funds

• The application is accompanied by a viable business plan

• Is a unique experience, it cannot be found anywhere else in Bermuda or even internationally

• Has wide support evidenced by letters

• Is an experience that is in alignment with the Bermuda National Tourism Plan.

There will be an Experience Workshop today and it is highly recommended that anyone seeking investment support from Bermuda Tourism for experiences or events register to attend. The purpose of the workshop is to present the new process and to assist applicants in applying for support. The workshop will explain the new application forms and the information required, as well as the timing of review and response. Applicants should use the workshop as a resource to add value to their business plan. Application forms and more information is available at http://bermudatourism.com/forms/tourism-experiences-investment/

The workshop takes place at The Fairmont Hamilton Princess (Princess Rooms) this morning, 9am —12:30pm.

Source: Bermuda Tourism Authority