Our fun workplace culture will generate pride in Bda

Welcome to the fourth weekly Q&A to keep you up-to-date on developments at the new Bermuda Tourism Authority (BTA). 

This week we will focus on the strategic vision of the BTA.

What is the strategic vision of the Bermuda Tourism Authority?

The Bermuda Tourism Authority will be an independent, modern and leading tourism enterprise. It will be the singular voice that continually evolves Bermuda as a world-class tourism destination. The BTA will partner with the Government of Bermuda to grow tourism and create jobs and it will develop creative and innovative ways to make Bermuda a highly desirable destination for visitors and tourism investment. 

The Authority will be results-oriented, accountable and transparent to its stakeholders. Allocating its resources strategically, the BTA will take select risks and move quickly to capture the opportunities afforded by growing global tourism demand. 

The BTA will pursue strategic initiatives and actions that add value to Bermuda tourism. 

As a dynamic, entrepreneurial and vibrant organisation, it will empower its people to be customer-focused, proactive, solution-oriented and make decisions that are in the best interest of Bermuda as a tourism destination. 

The BTA will have a fun and positive workplace culture that generates pride in Bermuda. 

The BTA will be impassioned in its communication to the world that Bermuda is open for business! 

Source: Bermuda Tourism Authority