Antigua and Barbuda goes high-def in tourism commercials

The twin-island nation of Antigua and Barbuda has launched high definition commercials to boost tourism. 

The commercial features cricket icon Sir Viv Richards and has the tagline why “the beach is just the beginning’” in Antigua and Barbuda.

Wadadli Film Studios locally produced the commercial which takes viewers from the streets of St. John’s to the secluded beaches of Barbuda. It is described as “a tasteful mix of authentic island life and the chic offerings” of the destination.

Charmaine Spencer, marketing manager of the Antigua and Barbuda Tourism Authority, said in a press release the commercial was like a “A virtual visit to Antigua and Barbuda. 

Famous

“The videos offer the viewer a connection to our island and our people. We wanted the creative direction to take focus on the charm and natural personalities of Antiguans and Barbudans, coupled with the exotic landscapes that we’ve become globally famous for.”

Spencer said: “The brand endorsement by Sir Viv really solidifies the celebration of our own, and adds great credibility to the destination through his fame and reputation.”

John Maginley, Minister of Tourism and Civil Aviation, said the high quality digital marketing should remain a very strategic focus of the destination as more consumers use the web for planning holidays and travel. 

“Brochures and magazines are great aids, but Antigua and Barbuda is attempting to maintain its image as technologically savvy in its use of digital marketing media. 

“Projects such as the production of HD quality media goes a long way in assisting in the tourists’ purchasing decision.”  

Antigua and Barbuda are hoping to utilize both TV and the web to allow the destination videos to be seen by as many people as possible.

The 30 second Antigua and Barbuda destination commercial began airing on the Caribbean Media Corporation (CMC) on Wednesday, March 20.

Diaspora

The CMC also has on-going advertising campaigns with some networks in the US Tri-State area, which directly reach the Caribbean Diaspora.

 The 60 second commercial was released with a soft webcast. To see the video, visit the Facebook page of Antigua and Barbuda Tourism or search “Visit Antigua Barbuda” on YouTube. n