January 30, 2013 at 5:54 p.m.
Letter to the editor

Bermuda must get back her unique local lifestyle to revive our flagging tourism industry


Dear Sir,

We have long lost touch with who we are and who we have become is no longer attractive to visitors.

When our tourism began, we were special, another world, but now we are ordinary. People want to come here for our differences yet we only offer the same. The reason our arrivals continue to drop is we are lost in the Triangle.

No one sees or hears of Bermuda like they once did. When was the last time you saw a commercial for Bermuda, either here or overseas? They are not as frequent or memorable as ads for the Bahamas, Puerto Rico, Jamaica or Mexico.

Our island has been slowly dying while we did nothing. Even locals don't enjoy it as we once did.

The best way to breathe life into our island is to make it more attractive to locals first because visitors want to experience local life.

St. George's needs to become a living town again where visitors can see how we live.

When I travel, I want to be where the locals are and experience life different to my own. Many have suggested we up the ante and become more like the various rivieras, offering more high-end living.

Sounds good - but how many locals would be able or willing to pay for this on a regular basis to keep the establishments in business when the mega yachts are not here? We need to get visitors coming to Bermuda for our uniqueness, as they do in other places.

Wendell Burchall Jr., St. David's

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