Bacardi acquires 'exciting' elderflower liqueur brand

TUESDAY, JANUARY 8: Bacardi Limited has acquired St-Germain, the super-premium elderflower liqueur.

Facundo Bacardi, chairman of Bacardi, said in a press release: “St-Germain is one of the most exciting brands in the industry today. Since its launch only six years ago as a modern liqueur with a delicious and distinctive taste, St-Germain has stayed true to its French craftsmanship, engaged the bartending community in a way that few spirits brands have, and won some of the industry’s most prestigious awards.”

The New York Times heralded it as “one of the most influential cocktail components introduced in the last decade”.

Robert Cooper, creator of St-Germain and president of The Cooper Spirits Company, said: “I chose to work with Bacardi as we share many of the same cultural tenets. They are truly committed to quality, integrity and maintaining the energy and aura we have worked so hard to create.

“As a 150-year-old private and closely-held company that was founded on principles of quality, integrity and innovation, Bacardi is committed to the long-term. This allows Bacardi to have the latitude to maintain our ‘stop at nothing’ approach to our artisanal production process,” said Mr Cooper. “With Bacardi’s help, St-Germain can now become a truly international brand. That’s something that would have been difficult for me to achieve as a small, creative brand-building company.”