SunEmployment

Very Quietly, An Advertising Monopoly is Broken

Glenn Jones
Acting General Manager for MediaHouse (parent company of Bermuda Sun)

The Department of Immigration’s new Work Permit Policy went into effect April 1, 2013, ushering in a new era of choice for employers where before there was none.

Employers required by immigration rules to advertise certain job openings in the local newspaper can now freely choose where to place those ads.  It’s a monumental shift in policy, something the Bermuda Sun argued more than a decade for.

The Sun has long believed that if employers were allowed to choose where to buy advertising it would break up a monopolistic culture and force more competitive prices.  And perhaps now more than ever, it’s critical to lower the cost of hiring in a countrywide effort to get more people back to work.  The last government and the current government listened attentively to our pitch and on April 1, 2013, it acted.

We have acted too. 

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