Straight-talking Bermuda Hogges' president Shaun Goater has vowed to transform the struggling team's fortunes insisting 'I'm not a quitter'.
The former Man City star said some serious soul searching was required for the Hogges owners - Goater, Kyle Lightbourne and Paul Scope - over the close season.
The positions of all three, including Lightbourne's role as coach, will be up for debate with Goater insisting that major changes are needed.
The former striker believes the team will make it to the start line in 2010.
But with one game left in the 2009 season and the Hogges nailed to the foot of the table he admits drastic measures are needed.
The Hogges play their final game of the summer against the Real Maryland Monarchs on Saturday night. They need to win 15-0 and hope other results go their way to avoid finishing bottom.
"For me, it has been disappointing," said Goater.
"We are in our third year and we haven't improved to the level that I thought we would.
"The position doesn't lie, the points don't lie. We are where we are because of how we are - on the field and off the field.
"We can't continue doing the same things unless we want the same results."
And Goater hinted for the first time that Lightbourne's position as coach was not guaranteed simply because he was a co-owner of the club.
"That is for us to sit down and discuss.
"I think some soul searching and some frankness is required.
"After three years we have to be frank and say 'it is what it is' and then look at what needs to be done.
"If I'm not doing my job right we need to say 'Shaun - you're garbage' and take the necessary action.
"If Paul is not doing well we need to look at that. If we look at the coaching side and say that's not right then we can do that also."
He admitted there was a serious lack of UEFA B Licence coaches in Bermuda and ruled out the possibility of going overseas for a coach.
And he insisted that the coaching role was just one aspect of the Hogges set-up that needed to be discussed.
Though he is proud of the improvements individual players have made over the last three years, he believes the Hogges need to see 'more pluses' all round.
"We didn't set this up as a charity. Yes we want to improve players and give them opportunities but this is still a business...
"The actions we take have to be the same that any professional club would take."
The bottom line as always is performances and results.
And Goater does not shy away from the fact that they have not been good enough.
"If you are trying to build a brand a brand has to be attractive - we have to win games.
"I believe if there is a quality product people will go. I am going to go see Mary J. Blige because she is quality. If you produce quality then people will come."
Earlier this year Goater rated the chances of Hogges surviving into next season at 50-50.
Now he is much more confident and is already looking ahead to next season.
"I was disheartened but I'm not a quitter. I know there are solutions we have to discuss things and see where it takes us."
Other potential options for the Hogges would be to bring in a couple of foreign players or to link up with a professional club from overseas to cut costs and improve quality.
But Goater would not be drawn on his ideas for the future of the club. "Watch this space," he insisted.
