Representitives of BHCT are joined by donors so far, including Jim Butterfield of Butterfield and Vallis, and also David Hamshere from the Bank of Bermuda Foundation. Pictured outside the hospital on Monday morning. *Photo by Amanda Dale
Representitives of BHCT are joined by donors so far, including Jim Butterfield of Butterfield and Vallis, and also David Hamshere from the Bank of Bermuda Foundation. Pictured outside the hospital on Monday morning. *Photo by Amanda Dale
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MONDAY, APRIL 11: The largest fundraising campaign in the island’s history launched this morning, as the Bermuda Hospitals Charitable Trust asked the public to help raise $40 million.

The money is needed to construct the new King Edward VII Memorial Hospital.

The $247 million project is Bermuda’s first Public-Private Partnership.

A consortium of local and international companies is providing most of the capital to design, build and maintain the hospital.

But while they are providing the leverage for the project, the public is being asked to help provide the equity.

In the past few months, local companies such as the Bank of Bermuda Foundation and Butterfield & Vallis have contributed $17 million towards the $40 million goal.

BHCT will now reach out to local and international companies, families and individuals, associations and organizations to encourage investment for the remaining $23 million.

This morning saw the official launch of the campaign, called Why It Matters.

In the next few months, volunteers will head to grocery stores, sporting events, schools and clubs, while a website and pages on social networking sites Facebook and Twitter will also help to advertise the campaign.

Philip Butterfield, chairman of BHCT, said: “Why It Matters will give every person on the island an opportunity to contribute to the most important development in Bermuda’s healthcare history.

“All of us depend upon KEMH to provide the best of care close to home, in times of emergency or everyday need, therefore all of us have a stake in its success.

“Through this campaign, we want people to get excited about this island-wide fundraising effort.

“It’s a goal in which all of us have an equal stake as a community.”