Rebirth: The Grand Atlantic development will become a new tourism development. *File photos
Rebirth: The Grand Atlantic development will become a new tourism development. *File photos

The Bermudiana Beach Resort is the new name given to the former Grand Atlantic property.

OBMI and Coldwell Banker Bermuda Realty have been named as the local companies that will work with international firm MacLellan and Associates to development into the Bermudiana Beach Resort into a new Bermudian tourism project.

Colin Campbell is the OBMI principal for this project while Brian Madeiros is the principal for Coldwell Banker

Caribbean-based hospitality, tourism and leisure consultancy firm, MacLellan & Associates, headed by Robert MacLellan, is the group currently involved in the re-positioning of the Bermudiana Beach resort

In April, they entered into a Memorandum of Understanding (MOU) with the Bermuda Government regarding this site. The MOU has an exclusivity clause through until late summer, which will enable MacLellan & Associates and their local industry partners to finance the acquisition and associated development costs of the Project.

MacLellan & Associates was in Bermuda this week and met with Bermuda Housing Corporation general manager Major Barrett Dill to discuss, among other things, timelines for completion of major works to transfer the Grand Atlantic Development into a tourism entity, overseas investors’ interest in Bermuda, and opportunities for future growth in Bermuda.

Mr MacLellan said: “The proposed redevelopment of the Grand Atlantic site will create a condo hotel which will make use of existing construction and bring a new tourism product to Bermuda that is very popular in other jurisdictions.

“The team is confident that re-purposing the site can result in a new tourism-related offering which will entice vacationers with an array of amenities; a spectacular ocean side location; and numerous existing local business establishments who will benefit from an increase in demand for their goods and services and will work hard to make it a reality.”

Major Dill said: “They are a solution-oriented group and I am looking forward to working with them. I am confident that this project will prove to be financially beneficial to Bermuda as well as one that creates employment and has a positive social impact.”