Minister Wayne Furbert said $29 million will be pumped into getting tourists to Bermuda. *Photo by Kageaki Smith
FRIDAY, FEB. 23: Twenty-nine million dollars will be pumped into getting tourists into Bermuda in the next year.
Minister Wayne Furbert said more than two thirds of the entire $38 million budget for Business Development and Tourism would go into sales, marketing and promotion.
He said a new advertising agency promoting Bermuda abroad would also be up and running this year.
He said: “Where we see ourselves now is not where we see ourselves in the future.
“Our idea of moving Bermuda forward involves a new approach.
“In May 2012 a new business plan for the next five to 10 years will be announced.
“We will continue with the Grand Slam and work closely with Corporate Games.”
Mr Furbert said that his Ministry would try to attract more hedge funds to Bermuda.
He added: “There are bright things ahead. We are positive about new hotel development.
“We are 99.99 per cent at the moment and hope to make that announcement in the next month.
“Tourism is moving a lot and with this $38 million we believe we can move forward.”