The Coco Reef Tobago has won the Leading Hotel in the Caribbean four straight years. *Image supplied
The Coco Reef Tobago has won the Leading Hotel in the Caribbean four straight years. *Image supplied

WEDNESDAY, AUGUST 29: Coco Reef Tobago owner John Jefferis received an award for his contributions to that country’s tourism industry.

He was presented the award by Minister of Tobago Development, Dr Delmon Baker in recognition of the 50th anniversary of Trinidad & Tobago’s independence.

Mr Jefferis said: “I am delighted to have received this high-profile award from the Government of Trinidad and Tobago on behalf of Coco Reef -Tobago,” said Mr. Jefferis. “The management and staff have worked extremely hard to ensure that all guest needs are met and that we continue to be the leading hotel on the island. I accept this award on their behalf and wish the Government much success over the next 50 years.”

Minister Baker said: “We expect that Coco Reef will continue to be the flagship hotel contributing to the long term success of Tobago’s tourism industry.”

Since opening in 1996, Coco Reef has been the leading hotel in Tobago and the winner for four years in a row of the World Travel Award for the “Leading Hotel in the Caribbean.”

The opening of the property was a major factor in attracting direct flights from the UK to Tobago.

Mr Jefferis was part of the Trinidad and Tobago government delegation that met with British Airways in London. At the meeting British Airways agreed to put on direct flights to Tobago mainly because of the opening of the Coco Reef Resort.

However, there was one problem; there was no airline catering in Tobago. Mr. Jefferis offered to start an airline catering company in time for the first flight.

As agreed, British Airways started their direct flights to Tobago, which subsequently became very successful.

Coco Reef – Tobago has developed through continual capital reinvestment. Over US$52 million has been invested in the property and it is regarded as one of the most successful hotel developments in the Caribbean.

Mr. Jefferis added: “No matter how much was spent on capital improvements at the property, our customers tell us it is not the marble and gold that makes them want to return, but the exceptionally friendly and professional management and staff at Coco Reef.”