TUESDAY, MAY 22: A new make-up line designed for black and mixed-race women has launched in Bermuda.
Black Up originated in Paris ten years ago and made its debut at Gibbons Company today.
It is a full ranged make-up line and caters to the needs of women with darker skin.
The make-up is upscale and luxurious and was created to fill the void of make-up for darker women.
Clothilde Lambadarios, international sale manager for Black Up, is at Gibbons Company today offering make-up demonstrations.
Arlet Castillo, distributor of the brand for the Caribbean, is also here to sell the product.
She said: “What we’re trying to do is bring something different.
“The formulas are for the darker skin needs.
“We need foundations that cater directly to these specific needs.
‘The pigmentation is really strong and on the darker skin, it really stands out.”
Asked what makes Black Up different from MAC, a popular brand with Bermudian women, Castillo said: “We’re based on darker skin needs.
“You can have different ranges of colours but if you don’t go to the base of the problems, you don’t get to the needs.
“That’s the difference in the product.”
Castillo said there are cream and matte foundations that are oil free, perfect for darker skin tones.
Lambadarios took women through the different kinds of make-up that would be best for their skin tones.
“I am the trainer make-up artist based in Paris,” she said.
“It’s a brand that was created ten years ago in France.
“There’s so much choice regarding colour and texture.
“The creator decided to make his own brand to give women more choice.”
Asked why she recommends the brand, Lambadarios said: “I recommend this brand first because of the choice of colour.
“It will fit to every woman of colour.
“Also because of the make-up hold.
“We work on texture that will hold the make-up all day.”
She continued: “It’s also oil free, every foundation is oil free.
“We know that mixed skin have women of colour can have oily skin and have different needs.
“That’s why the brand is specifically for women of colour and texture.
“It’s colour, texture and choice.”
Tasha Gomes is the Bermudian representative for Black Up.
She recommends the make-up because the colours and strong and will show up on darker skin tones as opposed to other brands that don’t.
The eyes shadows range from $19 to $20 per colour and the foundations are $39 to $41.
Black Up also has moisturizers, lip glosses, lipsticks, blushes, powders, bronzers and more.
For the rest of the day, women of colour are invited to stop by the make-up department at Gibbons Company to get their make-up done and try out the products.
Customers who spend $50 or more will get a chance to pop a balloon to win prizes.