Try this one: Carrie Thorimbert, left, and Sabrina Siddiqui do a bit of serious looking at the opening of Lovit Boutique last Friday. *Photo by Kageaki Smith
Try this one: Carrie Thorimbert, left, and Sabrina Siddiqui do a bit of serious looking at the opening of Lovit Boutique last Friday. *Photo by Kageaki Smith

FRIDAY, OCTOBER 14: The first thing women say when they walk into a store and see something they like is “I love it”.

So it would naturally make sense to have a boutique called ‘Love it’, right?

That was the thought of entrepreneur Jenia Thompson who opened Lovit Boutique last Friday.

Lovit has clothing, jewellery, makeup and bags, aimed at a wide range of women who love to look good.

Ms Thompson began her business venture online in 2009 with, a place where Bermudians could order a variety of merchandise.

But a storefront was her dream and it has finally become a reality.

She runs the store while working in the group private banking at HSBC.

The 30-year-old financial controller said: “The inspiration came from wanting to wake up every morning looking forward to my day and enjoying what I do.

“I have always loved fashion and the thought of owning a boutique was something that was always in the back of my mind.”

Lovit carries many lines including LAMB by Gwen Stefani, House of Harlow by Nicole Richie, Black Halo, and CC Skye.

Ms Thompson said: “Many of my lines are worn by celebrities and my main aim is to bring in lines with reasonable price points so most women can walk into the store and feel like they can purchase something they love and not have to break the bank.”

Asked how it became a reality, she said: “Because of my desire, patience and some good luck.

“I started this adventure two years ago with my online boutique and private nights which I did to gain knowledge of the fashion industry and my clientele.

“I would have loved to open up the boutique two years ago but I knew I wanted to gain some experience first.

“I don’t think this boutique would be what it is now without it.”

She continued: “I also have surrounded myself with the right people.

“Dennis Eve, who is currently the manager of the boutique, was and continues to be a great support and I couldn’t have done all this without him.

“My friends and family have also given me wonderful support and continually pushed me forward and celebrated each milestone with me.”

Ms Thompson, who has her CPA, says she has a “knack” for recognizing amazing and classic pieces.

Asked how it feels to open a business in the midst of an economic downturn, she said: “I have to be honest, it hasn’t phased me as much as I thought it would.

Willing to shop

“Trust me, I understand all the aspects of it but I just felt like even with the issues out there, women are still willing to shop, but just want something amazing to buy.

“All the negative media about the declining retail index, etc, never seemed to sway me.

“I just had a gut feeling and I hope it proves me right in the future.”

Ms Thompson held her grand opening on Friday and said the response has been “amazing”.

“We invited our friends, family and people on my mailing list.

“The turnout was fantastic and all the comments were positive and encouraging.

“The sales really helped as well.”

Asked what motivates her as an entrepreneur, Mr Thompson said: “What motivates me is the feeling of accomplishment and calling something your own.

“It is very satisfying and is something I would have regretted if I hadn’t gone for it.”

Lovit Boutique is open Monday through Saturday from 10am to 6pm in Windsor Place at the old Pulp and Circumstance location.

Private shopping nights are available for individuals or groups.

For more information, call 295-1239.