A young entrepreneur is bringing a fresh approach to men’s fashion.
Cornell Castle Jr sells individual urban clothing on his website, www.FreshStopNow.com.
Sourced from the US east and west coasts, he never stocks more than one item in each size and colour.
As a result, trend-conscious Bermudians are snapping up his clothing in less than two weeks.
Mr Castle started his business Fresh Stop Now 18 months ago but recently updated his website to include a PayPal facility and improve its look and design.
He said: “Business is going well. People who shop on the website are looking for something a bit unique and different from what everyone else in Bermuda is wearing.
“I sell the clothing on a first come, first served basis, and it’s usually a two-week turnaround so most of the items go quickly.
“I set up the website because I couldn’t find many shops catering for young men in Bermuda.
“My target audience is age 13 to 35. I try to find different brands that are not currently on the island, up-and-coming brands.
“I’ve always been very interested in fashion. I choose brands that I like personally, which you wouldn’t find in your average store or in a mall.
“Right now my focus is geared towards urban/street wear, but I’m also looking to order some button-up jackets.
“I go for individual, one-off designs, and try to keep things exclusive.
“I only bring in four of the same item, two medium sizes and two large, with each size in a different colour. So everything is quite unique.”
Mr Castle said his suppliers are based in New Jersey, New York and California.
He is currently selling tops, hoodies, hats and accessories by six brands, including Pink Dolphin, Rock Smith, Entree and NICE.
Customers do not have to be registered on PayPal to buy goods as they can also make one-off purchases as ‘guests’ on the website with their credit or debit card.
The clothing is delivered direct by the Bermuda Post Office or customers can pick it up from the Rubber Tree Market in Warwick.
Mr Castle graduated from Alabama A&M University in 2009 with a business administration degree, which included studies in management information systems.
But he said: “Coming back to Bermuda, I couldn’t really find a job.”
The fashion industry was a natural progression, he said.
“I always wanted to have my own clothing shop. I thought about it in school and even did a business plan,” said Mr Castle.
With his website, the 25-year-old has the advantage of not having to pay rent or overheads for a retail outlet.
Business is expanding by “word of mouth” and a radio interview following his entry in last year’s Rocket Pitch contest also helped.
“Right now I feel blessed that I have so many people helping me,” said Mr Castle.
“It feels like everything is falling into place and I am thankful.”
He was helped in setting up his new website by his friend, Burgess Noreco.
In the future he hopes to branch out into boys’ clothing and also launch his own brand.
“I would like to have my own logo eventually and am looking into this with a local designer,” he said.
For more information call 538-8610 or e-mail email@example.com. The website is at www.FreshStopNow.com.