<p style="margin: 0.0px 0.0px 0.0px 0.0px; font: 9.0px Helvetica;"><span style="font-family: Times, Arial, Helvetica, sans-serif;">Father and son,<span style="font: 12.0px Helvetica;"> </span>Tony<span style="font: 12.0px Helvetica;"> </span>Madeiros,<span style="font: 12.0px Helvetica;"> </span>BS&amp;R<span style="font: 12.0px Helvetica;"> </span>owner<span style="font: 12.0px Helvetica;"> </span>and<span style="font: 12.0px Helvetica;"> </span>his<span style="font: 12.0px Helvetica;"> </span>son<span style="font: 12.0px Helvetica;"> </span>Anthony,<span style="font: 12.0px Helvetica;"> </span>marketing<span style="font: 12.0px Helvetica;"> </span>manager,<span style="font: 12.0px Helvetica;"> </span>discuss<span style="font: 12.0px Helvetica;"> </span>work<span style="font: 12.0px Helvetica;"> </span>on<span style="font: 12.0px Helvetica;"> </span>the<span style="font: 12.0px Helvetica;"> </span>four-sided<span style="font: 12.0px Helvetica;">&nbsp;<span style="font-family: Times, Arial, Helvetica, sans-serif; font-size: 9px;">moulder<span style="font: 12.0px Helvetica;"> </span>machine<span style="font: 12.0px Helvetica;"> </span>behind<span style="font: 12.0px Helvetica;"> </span>them. *Photos by B. Candace Ray</span></span></span></p>
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Father and son, Tony Madeiros, BS&R owner and his son Anthony, marketing manager, discuss work on the four-sided moulder machine behind them. *Photos by B. Candace Ray


“Family-owned and run,” is how BS&R owner, Tony Madeiros described his company. “We’ve got the next generation in line; Anthony’s the next generation.”

As father and marketing manager son posed for a photograph in front of the four-sided moulder, they explained that the machine features five ‘profile’ heads that run baseboard, or 1,000-feet an hour of “any profile you want”.

The elder Mr. Madeiros started out in a machine shop.

“I’ve always been into refinishing,” he said. “As a kid, my first job was in PW’s machine shop. I learned mechanics as a child 12-13-years-old, and I learned how to spray there.

It’s just something that stuck with me.”

“(Fine furnishings) all need love and TLC,” he said. “…Pledge is not the ideal thing to use. It has silicones on it. It tends to leave film on there. My choice is Endust.”

Having satisfied the Bermuda Sun’s queries, Mr. Madeiros left Anthony Madeiros to deal with the final questions.

How does it feel to be the ‘next generation?’ the younger Mr. Madeiros was asked.

“It’s exciting, but it’s a lot of pressure as well,” he said. “I just do my best and work as hard as I can and pay attention to every lesson that I’m taught.”

Who were your teachers?

“I’ve learned from everybody that we’ve had here,” he said.

“At the level I’m at now, I pretty much take orders from my dad. I’m trying to ‘learn him’.

“This is all about his trades and the things he’s picked up, his vision of craftsmanship.”

When asked about BS&R’s mission statement, Anthony Madeiros quickly, confi-dently and candidly responded. “Our mission would be to provide a service to our customers that will not compromise quality,” he said. “Quality lasts a lot longer than price.”