Q: If retail goods are marked lower than the price on the register, shouldn’t I pay the lower price?

A: The simple answer is no, the retailer is not obliged to sell it to you at the lower price. They can withdraw the goods from sale until the problem has been rectified. It is up to you to decide if you want to buy the goods at the higher price. Sometimes as a gesture of good customer service, the manager of the store will still offer it to you at the lower price.

Q: I bought goods that were displayed at $150. But when I returned home, I received a call from the store manager who told me that the salesperson sold it to me at the wrong price and that the goods were actually $250. He demanded that I pay the extra or he would take it off my credit card. Can he do that?

A: No. The salesperson is a representative of the company and therefore had the authority to sell the item to you. There was an ‘invite to treat’ (as the process is known), the steps of the contract were made and the transaction was completed. The fact that the salesperson made a mistake was not your problem. The manager cannot take the extra from your card without your permission because it would be considered credit card fraud.