One-stop shop: From left, business co-owner Joy Hunt and daughter Dallas, with cashier Erika Daniels and co-owner Niketa Lambert. <em>*Photo by Amanda Dale</em><br />
One-stop shop: From left, business co-owner Joy Hunt and daughter Dallas, with cashier Erika Daniels and co-owner Niketa Lambert. *Photo by Amanda Dale
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A baby boutique has opened up in Hamilton, offering everything you need for your new arrival.

Heaven Sent Baby Boutique aims to be “ a one-stop shop” for parents, selling clothing, food, toiletries, diapers, toys and equipment.

It even has a ‘gently-used’ clothing section with items all under $15.

Joy Hunt and Niketa Lambert decided to launch the boutique after finding gaps in products available in Bermuda.

Mrs Hunt has a 15-month-old daughter, Dallas, and is also due to give birth to a baby boy next week.

She said: “Niketa and I were trying to find items for a baby shower last year and couldn’t find everything we needed.

Entrepreneurs

“We ended up having to bring stuff in from overseas and so there seemed to be a basic lack of necessities.

“Our goal here is to be a one-stop shop.

“We sell clothing, underwear, Onesies, bulk formula, diapers and wipes, organic baby food, Gerber food, rice cereal, baby toiletries, detergent, diaper bags, as well Christening gowns, and suits for the boys.”

Mrs Hunt and Ms Lambert are co-workers as managers at Hunt’s Food & Supplies.

They were encouraged to go into business by their boss, Nelson Hunt, who is also Mrs Hunt’s father-in-law.

“We worked on the boutique for about a year before we opened on January 21,” said Mrs Hunt.

“Mr Hunt was our mentor. He gave us a lot of insight and really pushed us both to become entrepreneurs.”

The partners use both overseas and Bermudian suppliers, and encourage their customers to inform them if they are looking for a particular item not in stock.

Mrs Hunt said: “We want people to let us know what they are looking for. Over time we will then work to get these items in.

“In the next few weeks we are bringing in training underwear, rain suits and boots, bathing suits and potties.

“We are also bringing in FishFlops and will be the second island to do so, after Cayman.”

FishFlops are flip-flops designed by a 13-year-old American girl, Maddie Robinson, and which feature fun ocean images.

So far the store’s most popular buys are Similac bulk baby formula, Purex baby detergent, long-sleeved Onesies and diapers.

Mrs Hunt said: “Since we opened six weeks ago, business has been steady. We have a few regular customers already and have quite a diverse client base.

“I think people are excited by our prices.”

Deals

The used clothing section is also proving popular.

Mrs Hunt said: “We buy gently-used clothing and resell it for a small mark-up. Everyone has a price point.

“A lot of the items are new or have only been used once or twice.

“We don’t take anything with any stains, and we get the items as close to new as possible.

“We ask people to make appointments and bring the clothing to us. We then go through it and pick out what we think is gently-used.

“We then pay the person half of what we would re-sell it for.”

The section sells clothing for boys and girls up to age seven, but also features other items such as strollers and cribs.

Mrs Hunt said: “With the economy the way it is, it is very popular. I even buy clothes there myself.

“There are some really good deals, starting at $2, and these include named brands. Nothing is more than $15 in the clothing.

“New moms might not be so receptive to it, but seasoned parents really know its value.

“When you’re having a baby you usually buy more than you need.

“Then, in the blink of an eye, babies change in size so quickly. It means there are some clothes which they never really get to wear.

“Everything here is washed in baby detergent,” she added.

The store also stocks cribs in white or natural colours for $275, which can be turned into toddler beds.

Feedback

“We do encourage people to help us in satisfying their needs, and so we welcome feedback,” said Mrs Hunt.

“If it’s not here we will work to get it in. We are getting new shipments of items every week.

“We also do baby registries. We can hold items for two weeks before a baby shower.”

The business also has a Facebook page, where Mrs Hunt will be inviting clients to follow her “birth story”, posting photos and reports on the birth of her son.

Customers can also check the page for special offers and giveaways.

Heaven Sent Baby Boutique, 5 Elliott Street West, Hamilton (between Pasta Basta and Wee Care Pediatrics). Opening hours: Monday to Friday 9am-6pm, Saturday 10am-6pm. Call 295-BABY or check out the Facebook page (Heaven Sent Baby Boutique). Anyone interested in selling gently-used clothing to the boutique should call 295-2229 or e-mail heavensentbda@yahoo.com to make an appointment.