THURSDAY, DEC. 15: Bermuda is to host a major international sports event for businesspeople that is expected to inject $2.5 million into the island economy.
The Corporate Games, to be held next October, is expected to attract thousands of entrants from major firms like Microsoft, Intel, KPMG and Deloitte.
Tourism Minister Wayne Furbert said: “This event is being billed as the quintessential event that will attract local and international business participants, inviting them to engage in several days of fun, team-building and competitive sports activities.
“We understand that through the marketing and promotion of this event, Bermuda’s economy stands to see an injection of some $2.5 million during a time of year when our tourism season tends to scale off.
“This is very good news for our retailers, our restaurants and our hoteliers, who we expect will reap the benefits of what this event will bring to our island.”
The event is being organised by Bermuda-based Whitfield Group, a marketing and events agency.
Company president Suzie Pewter said the Corporate Games stated in San Francisco in 1998 and had since been held in 25 countries and attracted more than one million participants.
Ms Petwer said: “It’s an outstanding opportunity for corporations to invest in their employees, building on team-building, staff integration, confidence and loyalty while enhancing the corporate brand and promoting business relations with visiting organisations.
“This all adds to Bermuda’s economic platform, combining the perfect mix of business, tourism and sport.”
Minister of Youth, Families and Sports Glenn Blakeney said that the event would be “one of the largest corporate-driven community events to come to the island” and was a perfect opportunity to showcase Bermuda’s sports facilities.
He added: “The Bermuda Corporate Games will only add to our island’s efforts to be recognised as a world-class sporting venue with excellent infrastructure and uniquely welcoming amenities.
“The games will be hosted at a selection of the best venues Bermuda has to offer and the island will welcome thousands of competitors vying to participate in this prestigious event.”
The four-day event is expected to feature a minimum of between between 12 and 15 different sports.
In addition to international competitors, local sports clubs and companies will also be invited to take part.