Coco Reef owner John Jefferis, centre with footballer Dwight Yorke, left, and cricketer Brian Lara, right. *Photo supplied
Coco Reef owner John Jefferis, centre with footballer Dwight Yorke, left, and cricketer Brian Lara, right. *Photo supplied

THURSDAY, DEC. 1: It never gets old being the best of the best.

If you doubt that, just ask Coco Reefs owner John Jefferis.

His Coco Reef Resort & Spa in Tobago just won the 2011 World Travel Award for having the Caribbean’s Leading Hotel for the fourth consecutive year.

Mr. Jefferis, who also owns the Coco Reefs in Bermuda, got to rub elbows with some of the Caribbean’s leading sporting legends when he picked up the award.

Both Trinidadian footballer Dwight Yorke and Trinidadian Brian Lara had their photo taken with Mr. Jefferis after he lifted the award.

The event was held at the Sandals Resort in Montego Bay, Jamaica.

The awards revealed who are the “best of the best” in the world according to 183,000 travel, tourism and hospitality professionals across the globe.

Mr. Jefferis said: “I am extremely proud to have received this prestigious award again on behalf of Coco Reef – Tobago.

“It is a testimony to the dedicated professionals who never forget that providing exemplary service to all of our guests is what sets Coco Reef apart from other multinational chains.”

Mr. Jefferis continued: “Although we recently completed a $9 million dollar upgrade of the property with a breathtaking new beach restaurant, our guests continue to tell us that their most memorable experience is our friendly, courteous and professional staff.”

Mr. Jefferis developed Coco Reef – Tobago 14 years ago. Like his hotel in Bermuda, Coco Reef – Tobago features a dramatic lobby and unique architecture that reflect the local surroundings.


The exquisite $2,000 per night Sunset Villa at Coco Reef - Tobago, with its marble bathrooms and 24-karat gold fittings, has been frequented by innumerable celebrities including Sylvester Stallone, Rod Stewart and Diana Ross.

The Tobago property, which has 150 rooms and suites, is situated on its own private beach surrounded by 10 acres of manicured tropical gardens.

Celebrity entrepreneur Graham Cooke, president and founder of the World Travel Awards, said: “The past year has brought significant challenges to the travel industry. Increased tax on long haul travel, a major economic turndown and a significant reduction in tourism spending have all impacted travel and tourism worldwide.

“Today’s winners have not only been recognised as the best in their region, but they have proven themselves to be the best in the world and the number one choice of travel professionals and consumers alike.

“They have remained focused on their long-term objectives and continue to deliver above and beyond the call of duty, setting an example that is inspirational to all involved in the global travel and tourism industry.”