Bombay Sapphire is seeing year-on-year growth of its share by value within the premium gin category. *Image supplied
Bombay Sapphire is seeing year-on-year growth of its share by value within the premium gin category. *Image supplied
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MONDAY, DEC. 12: Sales of Bombay Sapphire gin has Bacardi’s Bermuda headquarters in good spirits after it was declared the world’s number one premium gin by value for the third consecutive year.

Bombay Sapphire is seeing year-on-year growth of its share by value within the premium gin category with a notable increase of 1.5 share points to 38 per cent, as reported by International Wine and Spirit Research, for the 12 months to the end of December 2010.

Since Bacardi acquired Bombay Sapphire, it has nearly tripled its share of the gin market.

According to IWSR, the continued growth in value has improved over the past three years, having seen an annual compound growth rate of 5.2 per cent.

John Burke, global gin director for Bacardi, said in a press statement: “We are delighted to see Bombay Sapphire perform consistently year-on-year. It is truly a feat to receive this accolade three years running.

“As we continue to drive volume and value growth, it motivates us to create highly engaging brand campaigns to drive consumer awareness of Bombay Sapphire.

 “With this year’s launch of the Infused with Imagination brand idea, we’re confident that we will carry on building Bombay Sapphire into one of the most successful spirit brands in the world.”