THURSDAY, APRIL 12: The leaders of one of the biggest spirits companies in the world are to serve drinks as bartenders at a fundraising event for CADA (Centre for Alcohol and Drug Abuse Prevention).
Global managers for Bacardi are to fly to Bermuda to take part in the event to mark the official launch of the company’s Corporate Responsibility Month later this month.
This year is Bacardi’s 150th anniversary and as part of the celebrations, its annual Corporate Responsibility Week will this year become a month of activities.
Staff from Bacardi in countries around the world will volunteer their time for local causes and charities, to assist each local community in which the company operates.
A cocktail evening at Bacardi’s global headquarters in Hamilton will mark the start of the month-long series of activities, to take place in May.
Edward Shirley, the new president and CEO of Bacardi Ltd, is to fly in his Global Leadership Team to take part.
The managers will serve the drinks in a fundraising evening for CADA’s TIPS programme, which trains bartenders to serve alcohol responsibly.
It also coincides with the charity’s designation of April as Alcohol Awareness Month.
Mr Shirley told the Bermuda Sun: “Bacardi has a passion and a sustained commitment to corporate responsibility.
“It goes along with the trade, of being in the spirits industry, and I think Bacardi has been a leader in this.
“I will have my Global Leadership Team here and we will be participating in the TIPS programme, a training programme for bartenders, to help reinforce all the essentials of corporate responsibility, whether its addressing underage drinking or drink driving.
“We embrace both corporate and social responsibility, both as a brand and as a company.
“I’m really pleased I will have my Global Leadership Team here to participate, and it gives us a real opportunity to connect. I will be bartending as well — I can’t wait.”