Gosling's president and CEO Malcolm Gosling says the drink is "a convenient package for people on the go". *Photo supplied
TUESDAY, FEB. 28: Gosling’s is preparing for an American invasion.
It will be selling its Dark ‘n Stormy canned drink in the States.
Malcolm Gosling, president and CEO of Gosling’s Brothers — Castle Partners Inc, said: “It’s the perfect addition to our family of products. This is the perfect Dark ‘n Stormy delivered in a slender can with compelling graphics: making it appealing to the younger, trendsetting consumer.
“Additionally, the ready-to-drink Dark ‘n Stormy is also a convenient package for people on the go.”
The Dark ‘N Stormy canned drink had previously been sold in Bermuda with some success.
Mr Gosling said: "It was encouraging to hear my fellow Bermudians say that this tastes like a perfectly made Dark ‘n Stormy. Sales on island have been strong."
The new drink comes in four-packs of 8.4 oz./250 ml cans and is nine per cent alcohol by volume (18 US Proof).
To help gain attention at retail, special Storm Warning displays are being offered that signals “Things could get wild.”
Gosling’s plans to launch the Dark ‘n Stormy canned product in a few select markets/geographical areas with additional markets being added as the product rolls out toward eventual national US distribution.